Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.
A Danger to the Minds of Young Girls : Margaret C. Anderson, Book Bans, and the Fight to Modernize Literature
Adam Morgan
book
A Beautiful Constraint : How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
Mark Barden, Adam Morgan
audiobook
Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Adam Morgan
audiobook
Your Score
Anthony Davenport, Matthew Rudy
audiobook
The Gate to China : A New History of the People’s Republic & Hong Kong
Michael Sheridan
audiobook
Natural Beauty Skin Care : The Ultimate Guide to Organic Skin Care, Discover How and Why Organic Skin Care is The Best Way to Take Care of Your Skin to Achieve Natural Beauty
Kelly Laran
audiobook
Climate Gamble : Is Anti-Nuclear Activism Endangering Our Future? (2017 edition)
Rauli Partanen, JAnne M. Korhonen
audiobook
How to Prioritize
Steve Pavlina
audiobook
Boost your sexual life
Third Eye Hypnosis
audiobook
It All Adds Up : The Story of People and Mathematics
Mickael Launay
audiobook
The Vertical Farm
Dickson Despommier
audiobook
Smart Skills: Building Career Success
Anthony Jacks
audiobookbook
Brandingbooster : Sådan bliver du synlig online til dit første job efter studiet … mens du studerer
Christian Jespersen
audiobookbook
Den store tech-revolution : Sådan former Kina vores fremtid
Christina Boutrup
audiobookbook
Sorgløse Haiti
Aage Krarup Nielsen
audiobookbook