Influence and Persuasion

Changing hearts is an important part of changing minds.

Research shows that appealing to human emotion can help you make your case and build your authority as a leader.

This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day.

This volume includes the work of: Nick Morgan, Robert Cialdini, Linda A. Hill, and Nancy Duarte.

This collection of articles includes "Understand the Four Components of Influence," by Nick Morgan; "Harnessing the Science of Persuasion," by Robert Cialdini; "Three Things Managers Should Be Doing Every Day," by Linda A. Hill and Kent Lineback; "Learning Charisma," by John Antonakis, Marika Fenley, and Sue Liechti; "To Win People Over, Speak to Their Wants and Needs," by Nancy Duarte; "Storytelling That Moves People," an interview with Robert McKee by Bronwyn Fryer; "The Surprising Persuasiveness of a Sticky Note," by Kevin Hogan; and "When to Sell with Facts and Figures, and When to Appeal to Emotions," by Michael D. Harris.


  1. HBR's 10 Must Reads on Strategy, Updated and Expanded (featuring "The Five Competitive Forces That Shape Strategy" by Michael E. Porter)

    Harvard Harvard Business Review

    audiobook
  2. HBR's 10 Must Reads on Change Management, Updated and Expanded (featuring "Leading Change" by John P. Kotter)

    Harvard Harvard Business Review, John P. Kotter, Frances Frei, Vijay Govindarajan, Antonio Nieto-Rodriguez

    audiobook
  3. Having Difficult Conversations

    Harvard Harvard Business Review

    audiobook
  4. HBR's 10 Must Reads on Leadership for Healthcare : (with bonus article by Thomas H. Lee, MD, and Toby Cosgrove, MD)

    Harvard Harvard Business Review, Thomas H. Lee, Daniel Goleman, Peter F. Drucker, John P. Kotter

    audiobook
  5. Authenticity, Identity, and Being Yourself at Work

    Harvard Harvard Business Review

    audiobook
  6. HBR's 10 Must Reads on Managing Across Cultures

    Harvard Harvard Business Review, Jeanne Brett, Yves L. Doz, Erin Meyer, Hal Gregersen

    audiobook
  7. HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

    Harvard Harvard Business Review, Michael E. Porter, W. Chan Kim, Renée Mauborgne

    audiobook
  8. HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)

    Harvard Harvard Business Review, John P. Kotter, W. Chan Kim, Renée Mauborgne

    audiobook
  9. HBR's 10 Must Reads on Making Smart Decisions

    Harvard Harvard Business Review, Daniel Kahneman, Ram Charan

    audiobook
  10. HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)

    Harvard Harvard Business Review, Robert B. Cialdini, Nick Morgan, Deborah Tannen

    audiobook
  11. HBR's 10 Must Reads on Leadership (with featured article "What Makes an Effective Executive," by Peter F. Drucker)

    Harvard Harvard Business Review, Peter F. Drucker, Daniel Goleman, Bill George

    audiobook
  12. HBR's 10 Must Reads on Collaboration

    Harvard Harvard Business Review, Daniel Goleman, Richard Boyatzis, Morten Hansen

    audiobook