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Managing New Product and Process Development: Text Cases

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.

E-bog

  • Udgivet: 1.1.2019

  • Sprog: engelsk

  • Udgiver: Free Press

  • ISBN: 9781451602319


Forfatter:

  • Steven C. Wheelwright

Format:

  • E-bog

Varighed:

  • 1024 sider

Sprog:

engelsk

Kategorier:

  • Business
  • Management
  • Business
  • Markedsføring

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