This book will show how the principles of advertising research and planning can also be applied to the dirty business of presenting and selling ideas. It is for anyone whose job is to stand up in front of others, and persuade (which is, of course, almost everyone.) While many books exist on the subject of presentations and persuasion, there are none tailored specifically to the needs of the advertising industry, where the currency is that of ideas, rather than physical products. Perfect Pitch provides valuable lessons from inside and outside the advertising industry in the art of presenting creative ideas and new business pitches in a more engaging and effective manner.
Perfect Pitch : The Art of Selling Ideas and Winning New Business
Kom i gang med denne bog i dag for 0 kr.
- Få fuld adgang til alle bøger i appen i prøveperioden
- Ingen forpligtelser, opsiges når som helst
Forfatter:
Fortæller:
Sprog:
engelsk
Format:
High-Profit Prospecting : Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
Getting Through : Cold Calling Techniques To Get Your Foot In The Door
You Can't Teach a Kid to Ride a Bike at a Seminar : Sandler Training's 7-Step System for Successful Selling 2nd Edition
Frenemies : The Epic Disruption of the Advertising Industry (and Everything Else)
Exit Right : How to Sell Your Startup, Maximize Your Return and Build Your Legacy
Contagious : Why Things Catch On
Enough : True Measures of Money, Business, and Life
Den ultimative Rolex-guide : Sportsmodeller i stål fra 1960-2020
Think Like a Monk : Train Your Mind for Peace and Purpose Every Day
The Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success
KISS: Keep It Simple, Salesperson: Selling Techniques That Really Work
From Impossible to Inevitable : How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition