Søg
Log ind
  • Hjem

  • Kategorier

  • Lydbøger

  • E-bøger

  • For børn

  • Toplister

  • Hjælp

  • Download app

  • Brug kampagnekode

  • Indløs gavekort

  • Prøv gratis nu
  • Log ind
  • Sprog

    • 🇩🇰 Danmark
    • 🇧🇪 Belgique
    • 🇩🇪 Deutschland
    • 🇪🇸 España
    • 🇫🇷 France
    • 🇳🇱 Nederland
    • 🇳🇴 Norge
    • 🇦🇹 Österreich
    • 🇨🇭 Schweiz
    • 🇫🇮 Suomi
    • 🇸🇪 Sverige
  1. Bøger
  2. Personlig udvikling
  3. Selvhjælp og praktiske råd

Læs og lyt gratis i 42 dage!

Opsig når som helst

Prøv gratis nu
0.0(0)

The Hype Handbook : 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.

Imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.

In The Hype Handbook, the notorious marketing guru provides twelve fundamental strategies for creating and leveraging hype for good, including ways to: attract attention from people that matter; create a community of acolytes to further your cause; create an atmosphere of curiosity and intrigue; sell your message with the skill of a master; and create a step-by-step "manifesto." Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques—and illustrates his methods through stories of the world's most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk.

Lydbog

  • Udgivet: 22.6.2021

  • Sprog: engelsk

  • Udgiver: McGraw Hill-Ascent Audio

  • ISBN: 9781638410423


Forfatter:

  • Michael F. Schein

Fortæller:

  • Derek Shoales

Format:

  • Lydbog

Varighed:

  • 4 t 58 min

Sprog:

engelsk

Kategorier:

  • Personlig udvikling
  • Selvhjælp og praktiske råd
  • Business
  • Entreprenørskab
  • Business
  • Management

Andre har også læst

Spring listen over
  1. Career on Course : 10 Strategies to Take Your Career from Accidental to Intentional

    Scott Jeffrey Miller

    audiobook
  2. The Two-Parent Privilege

    Melissa S. Kearney

    audiobook
  3. Nutrivore : The Radical New Science for Getting the Nutrients You Need from the Food You Eat

    Sarah Ballantyne

    audiobookbook
  4. The Triumph : Your Comprehensive Guide to Spiritual Warfare

    James W. Goll

    audiobook
  5. To Love and Be Loved : A Personal Portrait of Mother Teresa

    Jim Towey

    audiobookbook
  6. MicroSkills : Small Actions, Big Impact

    Adaira Landry, Resa E. Lewiss

    audiobook
  7. Do Not Be True to Yourself : Countercultural Advice for the Rest of Your Life

    Kevin DeYoung

    audiobookbook
  8. Impossible Christianity : Why Following Jesus Does Not Mean You Have to Change the World, Be an Expert in Everything, Accept Spiritual Failure, and Feel Miserable Pretty Much All the Time

    Kevin DeYoung

    audiobookbook
  9. Creative Writing For Dummies, 2nd Edition

    Maggie Hamand

    audiobook
  10. Move Your Bus : An Extraordinary New Approach to Accelerating Success in Work and Life

    Ron Clark

    audiobookbook
  11. Watchman Prayer

    Dutch Sheets

    audiobook
  12. Changing Course

    Claudia Black

    audiobook

Hjælp og kontakt


Om os

  • Vores historie
  • Karriere
  • Presse
  • Tilgængelighed
  • Bliv partner med os
  • Investorrelationer
  • Instagram
  • Facebook

Udforsk

  • Kategorier
  • Lydbøger
  • E-bøger
  • Magasiner
  • Til børn
  • Toplister

Populære kategorier

  • Krimi
  • Biografier og reportage
  • Skønlitteratur
  • Feelgood og romance
  • Personlig udvikling
  • Børnebøger
  • Sande historier
  • Søvn og afslapning

Nextory

Copyright © 2025 Nextory AB

Fortrolighedspolitik · Betingelser ·
Fremragende4.3 ud af 5