Søg
Log ind
  • Hjem

  • Kategorier

  • Lydbøger

  • E-bøger

  • For børn

  • Toplister

  • Hjælp

  • Download app

  • Brug kampagnekode

  • Indløs gavekort

  • Prøv gratis nu
  • Log ind
  • Sprog

    • 🇩🇰 Danmark
    • 🇧🇪 Belgique
    • 🇩🇪 Deutschland
    • 🇪🇸 España
    • 🇫🇷 France
    • 🇳🇱 Nederland
    • 🇳🇴 Norge
    • 🇦🇹 Österreich
    • 🇨🇭 Schweiz
    • 🇫🇮 Suomi
    • 🇸🇪 Sverige
  1. Bøger
  2. Business
  3. Markedsføring

Læs og lyt gratis i 42 dage!

Opsig når som helst

Prøv gratis nu
0.0(0)

The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time.

When people visit your company's Web site, they aren't there to hear your slogan or see your logo again. They want information, interaction, and choice—and you'd be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Smart marketers who want to communicate with buyers directly, raise online visibility, and increase sales will discover everything they need to put the new rules to work. This audio book will show you how to stay ahead of the curve—and your competitors—by using the Internet to its full PR, marketing, and customer-communications potential. If you want your business to succeed, forget tradition and adopt The New Rules of Marketing and PR.

Lydbog

  • Udgivet: 1.4.2010

  • Sprog: engelsk

  • Udgiver: Ascent Audio

  • ISBN: 9781596595637


Forfatter:

  • David Meerman Scott

Fortæller:

  • Sean Pratt

Format:

  • Lydbog

Varighed:

  • 11 t 29 min

Sprog:

engelsk

Kategorier:

  • Business
  • Markedsføring

Mere af David Meerman Scott

Spring listen over
  1. The New Rules of Marketing and PR, 8th Edition : How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

    David Meerman Scott

    audiobook
  2. The New Rules of Sales and Service : How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

    David Meerman Scott

    audiobook
  3. Social Media Metrics : How to Measure and Optimize Your Marketing Investment

    David Meerman Scott, Jim Sterne

    audiobook
  4. Beyond Viral : How to Attract Customers, Promote Your Brand, and Make Money with Online Video

    Kevin Nalty, David Meerman Scott

    audiobook
  5. The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition

    David Meerman Scott

    audiobook
  6. Real-Time Marketing and PR : How to Earn Attention in Today's Hyper-Fast World

    David Meerman Scott

    audiobook
  7. Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History

    Brian Halligan, David Meerman Scott, Bill Walton

    audiobook
  8. World Wide Rave : Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

    David Meerman Scott

    audiobook
  9. Tuned In : Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

    Phil Myers, David Meerman Scott, Craig Stull

    audiobook

Andre har også læst

Spring listen over
  1. Neurosalg

    Jesper Wagner

    audiobook
  2. Invisible Influence : The Hidden Forces that Shape Behavior

    Jonah Berger

    audiobookbook
  3. Et dukkehjem

    Henrik Ibsen

    audiobookbook
  4. Contagious : Why Things Catch On

    Jonah Berger

    audiobookbook
  5. Content Marketing for PR: How to build brand visibility, influence and trust in today’s social age

    Trevor Young

    book
  6. Når ledelse er kommunikation

    Leif Pjetursson

    book
  7. Managing Brand Equity

    David A. Aaker

    book
  8. Omgivet af dårlige chefer: Derfor er godt lederskab sjældent

    Thomas Erikson

    book
  9. Build a Business From Your Kitchen Table: PR Essentials

    Sophie Cornish, Holly Tucker

    book
  10. Influence : The Psychology of Persuasion

    Robert B. Cialdini

    audiobook
  11. Omgivet af dårlige chefer : Derfor er godt lederskab sjældent

    Thomas Erikson

    audiobook
  12. Content Marketing

    Eric J Scott

    book

Hjælp og kontakt


Om os

  • Vores historie
  • Karriere
  • Presse
  • Tilgængelighed
  • Bliv partner med os
  • Investorrelationer
  • Instagram
  • Facebook

Udforsk

  • Kategorier
  • Lydbøger
  • E-bøger
  • Magasiner
  • Til børn
  • Toplister

Populære kategorier

  • Krimi
  • Biografier og reportage
  • Skønlitteratur
  • Feelgood og romance
  • Personlig udvikling
  • Børnebøger
  • Sande historier
  • Søvn og afslapning

Nextory

Copyright © 2025 Nextory AB

Fortrolighedspolitik · Betingelser ·
Fremragende4.3 ud af 5