"The Vinyl Resurgence" explores the surprising comeback of vinyl records in a digital world. It examines the blend of music culture, business strategies, and consumer behavior driving this trend, moving beyond nostalgia to analyze the complex reasons behind vinyl's renewed popularity. The book reveals how the tangible experience of owning a physical album, along with strategic marketing, has repositioned vinyl as a desirable item.
The book traces vinyl's journey from its mid-20th-century dominance to its near-extinction and subsequent revival. It argues that the resurgence represents a deliberate rejection of streaming's intangible nature, reflecting a yearning for an authentic listening experience. For example, the rise of vinyl collecting and online communities have contributed significantly to the expansion of analog music.
Divided into three sections, the book first establishes vinyl's initial decline, then examines the cultural and technological forces behind its resurgence, and finally explores the business implications for record labels and pressing plants. Through industry reports, interviews, and sales data, "The Vinyl Resurgence" delivers a comprehensive look at the economic and social effects reshaping the music industry.
