Toy Monster

From Boise to Beijing, Mattels toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic productsBarbie, Hot Wheels, and Chatty Cathy, to name a fewhave been a part of our culture for generations. Now, in this intriguing and entertaining expose, New York Times bestselling author Jerry Oppenheimer places the worlds largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattels oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattels take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, youll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate over potential riva