Kevin Nalty, the only career marketer who is also one of the most-viewed YouTube comedians, provides proven, practical ways to promote your product or service using the most visceral form of social media--online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Case studies of how leading brands have leveraged online video to entertain while delivering their brand messages to customers include Microsoft, MTV, Mentos, Holiday Inn, and Fox Broadcasting. Learn also from the pitfalls and mistakes many top companies and startups are making.
Online Research Methods
Matt Lowell
audiobook
Market Research in Practice : The Essential Guide on Niche Marketing. Discover the Right Niche to Focus on for the Success of Your Online Business
Emeril Vaughn
audiobook
Romancing the Brand : How Brands Create Strong, Intimate Relationships with Consumers
Tim Halloran
audiobook
Engines Of Tomorrow : How The Worlds Best Companies Are Using Their Research Labs To Win The Future
Robert Buderi
book
The Human Brand
Chris Malone, Susan T. Fiske
audiobook
The Money Men
H. W. Brands
audiobook
The Catalyst: How to Change Anyone's Mind
Jonah Berger
audiobookbook
Lies of Money
Dr. Lisa Cooney
audiobook
In search of the Obvious : The Antidote for Today's Marketing Mess
Jack Trout
audiobook
Millionaire Teacher
Andrew Hallam
audiobook
Tao of Charlie Munger: A Compilation of Quotes from Berkshire Hathaway's Vice Chairman on Life, Business, and the Pursuit of Wealth With Commentary by David Clark
David Clark
audiobook
How to Grow a Following, Boost your Career, and Skyrocket Your Income : With a Powerful Personal Brand
James David Rockefeller
audiobook