Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
Venture Deals, 4th Edition : Be Smarter than Your Lawyer and Venture Capitalist
Brad Feld, Jason Mendelson
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Product-Led Growth : How to Build a Product That Sells Itself
Wes Bush
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Exit Stories
Anssi Kiviranta, Matias Mäenpää
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P.S. You're a Genius : An Unconventional Guide To Finding Your Innate Gifts (Even When You Feel Like You Have None)
Kelly Trach
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Lives of the Eminent Philosophers
Diogenes Laertius
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Pitch Perfect : How to Say It Right the First Time, Every Time
Bill McGowan
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The Long Game : How to Be a Long-Term Thinker in a Short-Term World
Dorie Clark
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Blitzscaling : The Lightning-Fast Path to Building Massively Valuable Companies
Reid Hoffman
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No B.S. Direct Marketing : The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Dan S. Kennedy
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Rory Sutherland
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Multipliers : How the Best Leaders Make Everyone Smarter
Liz Wiseman, Greg McKeown
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Million Dollar Habits : Proven Power Practices to Double and Triple Your Income
Brian Tracy
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