Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitableâand more valuable to your companyâwhen you apply Bettgerâs keen insights on:
⢠The power of enthusiasm
⢠How to conquer fear
⢠The key word for turning a skeptical client into an enthusiastic buyer
⢠The quickest way to win confidence
⢠Seven golden rules for closing a sale