Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. Written with unprecedented access to Coca-Cola's archives, as well as the inner circle and private papers of Woodruff, Allen's captivating business biography stands as the definitive account of what it took to build America's most iconic company and one of the world's greatest business success stories.
Millionaire Teacher
Andrew Hallam
audiobookRomancing the Brand : How Brands Create Strong, Intimate Relationships with Consumers
Tim Halloran
audiobookThe Catalyst: How to Change Anyone's Mind
Jonah Berger
audiobookbookIn search of the Obvious : The Antidote for Today's Marketing Mess
Jack Trout
audiobookTao of Charlie Munger: A Compilation of Quotes from Berkshire Hathaway's Vice Chairman on Life, Business, and the Pursuit of Wealth With Commentary by David Clark
David Clark
audiobookBigger Than This : How to Turn Any Venture into an Admired Brand
Fabian Geyrhalter
audiobookYes!: 50 Scientifically Proven Ways to Be Persuasive
Noah J. Goldstein, Steve J. Martin, Robert Cialdini
audiobookContagious : Why Things Catch On
Jonah Berger
audiobookbookFocus
Al Ries
audiobookThe Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success
Jordan Belfort
audiobookMarketing to Mindstates : The Practical Guide to Applying Behavior Design to Research and Marketing
Will Leach
audiobookMidas Touch: Why Some Entrepreneurs Get Rich--and Why Most Don't
Donald J. Trump, Robert T. Kiyosaki
audiobook