Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy Ways for brands to form emotional bonds with customers Short, easy to digest ideas that can be accessed in any order Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts.
eCommerce 360º
Anabel Duran
bookTime to Meet the Angels
Dr. Mark Miravalle
bookFacebook Marketing + Instagram Marketing + YouTube Marketing: : 3 In 1 – Proven Steps and Strategies to Build Your Online Business and Creating Authority Using Social Media Marketing
Bill Rogers
audiobookIn The Beginning
Kim Mitzo Thompson, Karen Mitzo Hilderbrand
bookInstagram : The Ultimate Guide for Using Instagram Marketing to Gain Millions of Followers and Generate Profits
Dave M. Green
audiobookAmerica's Real War
Rabbi Daniel Lapin
audiobookFuture Trends For Top Materials
Mário J. F. Calvete
bookI'm So Effing Tired : A Proven Plan to Beat Burnout, Boost Your Energy, and Reclaim Your Life
Amy Shah, MD
audiobookYes!: 50 Scientifically Proven Ways to Be Persuasive
Noah J. Goldstein, Steve J. Martin, Robert Cialdini
audiobookInteligencia artificial y neurotecnología aplicadas al neuromarketing – 1ra edición : Hacia un nuevo ser humano y su liderazgo para nuevos mercados
Andrés Cisneros Enríquez
bookWay of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success
Jordan Belfort
bookQuímica inorgánica
Therald Moeller
book