We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
Marketing 6.0 Versión México : El futuro es inmersivo
Philip Kotler, Hermawan Katajaya, Iwan Setiawan
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bookMarketing 5.0 Versión Colombia: Tecnología para la humanidad
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bookGood Works! : Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
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bookMarketing 4.0 : Moving from Traditional to Digital
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audiobookMarketing 4.0 (versión México) : Transforma tu estrategia para atraer al consumidor digital
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bookLos 10 pecados capitales del marketing : Signos y soluciones
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audiobookFascinate, Revised and Updated : How to Make Your Brand Impossible to Resist
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