Buscar
Iniciar sesión
  • Página principal

  • Categorías

  • Audiolibros

  • E-books

  • Revistas

  • Para los niños

  • Listas principales

  • Ayuda

  • Descargar aplicación

  • Canjear código promocional

  • Canjear tarjeta regalo

  • Pruébalo gratis ahora
  • Iniciar sesión
  • Idioma

    • 🇪🇸 España
    • 🇧🇪 Belgique
    • 🇩🇰 Danmark
    • 🇩🇪 Deutschland
    • 🇫🇷 France
    • 🇳🇱 Nederland
    • 🇳🇴 Norge
    • 🇦🇹 Österreich
    • 🇨🇭 Schweiz
    • 🇫🇮 Suomi
    • 🇸🇪 Sverige
  1. Libros
  2. Economía y negocios
  3. Gestión

¡Lee y escucha gratis durante 14 días!

Cancela cuando quieras

Pruébalo gratis ahora
4.0(2)

Focus

Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else.

With clear examples from a variety of industries, Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Cola's stock is worth two times that of Pepsi-Co., even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo, Sun Microsystems, and Little Caesars.

Al Ries's extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it.

Audiolibro

  • Fecha de publicación: 19/7/2005

  • Idioma: Inglés

  • Editorial: HarperAudio

  • ISBN: 9780060859978


Autor/a:

  • Al Ries

Narrador/a:

  • Al Ries

Formato:

  • Audiolibro

Duración:

  • 3 h 0 min

Idioma:

Inglés

Categorías:

  • Economía y negocios
  • Gestión
  • Economía y negocios
  • Marketing

4.0

2 valoraciones

Rodrigo

10/5/2023

Súper redundante. Increíble cómo Al Ries y Jack Trout escriben libros y libros diciendo 85% lo mismo. Le pongo 4 de todas formas porque el mensaje es importante. Si tuviera que elegir dos serían este y 22 Inmutable Laws of Marketing.

Para dejar una reseña, necesitas descargar la aplicación


Más de Al Ries

Omitir la lista
  1. The 22 Immutable Laws of Branding

    Al Ries, Laura Ries

    audiobook
  2. The 22 Immutable Laws of Marketing

    Al Ries, Jack Trout

    audiobook
  3. The 11 Immutable Laws of Internet Branding

    Al Ries, Laura Ries

    audiobook

Collins Business Essentials Saga

Omitir la lista
  1. The Leadership Engine

    Noel M. Tichy

    audiobook
  2. Crossing the Chasm : Marketing and Selling Technology Projects to Mainstream Customers

    Geoffrey A. Moore

    audiobook
  3. Inside the Tornado

    Geoffrey A. Moore

    audiobook
  4. Reengineering the Corporation

    Michael Hammer, James Champy

    audiobook

Otros también han leído

Omitir la lista
  1. Millionaire Teacher

    Andrew Hallam

    audiobook
  2. Secret Formula : The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

    Frederick Allen

    audiobook
  3. In search of the Obvious : The Antidote for Today's Marketing Mess

    Jack Trout

    audiobook
  4. Yes!: 50 Scientifically Proven Ways to Be Persuasive

    Noah J. Goldstein, Steve J. Martin, Robert Cialdini

    audiobook
  5. Romancing the Brand : How Brands Create Strong, Intimate Relationships with Consumers

    Tim Halloran

    audiobook
  6. The Catalyst: How to Change Anyone's Mind

    Jonah Berger

    audiobookbook
  7. Bigger Than This : How to Turn Any Venture into an Admired Brand

    Fabian Geyrhalter

    audiobook
  8. Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    Rory Sutherland

    audiobook
  9. Tao of Charlie Munger: A Compilation of Quotes from Berkshire Hathaway's Vice Chairman on Life, Business, and the Pursuit of Wealth With Commentary by David Clark

    David Clark

    audiobook
  10. Marketing to Mindstates : The Practical Guide to Applying Behavior Design to Research and Marketing

    Will Leach

    audiobook
  11. Your Next Five Moves : Master the Art of Business Strategy

    Patrick Bet-David

    audiobookbook
  12. Venture Deals, 4th Edition : Be Smarter than Your Lawyer and Venture Capitalist

    Brad Feld, Jason Mendelson

    audiobook

Ayuda y soporte


Acerca de Nextory

  • Nuestra historia
  • Trabaja con nosotros
  • Prensa
  • Accesibilidad
  • Colabora con nosotros
  • Relaciones con los inversores
  • Instagram
  • Facebook

Explorar

  • Categorías
  • Audiolibros
  • E-books
  • Revistas
  • Para niños
  • Listas principales

Categorías populares

  • Crimen
  • Biografías y reportajes
  • Ficción
  • Romántica
  • Crecimiento personal
  • Infantil
  • Hechos reales
  • Sueño y relajación

Nextory

Copyright © 2025 Nextory AB

Política de privacidad · Términos ·
Excelente4.3 sobre 5