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Groundswell : Winning in a World Transformed by Social Technologies

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.

When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.

In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:

· Evaluate new social technologies as they emerge

· Determine how different groups of consumers are participating in social technology arenas

· Apply a four-step process for formulating your future strategy

· Build social technologies into your business

Groundswell is required listening for executives seeking to protect and strengthen their company's public image.

Audiolibro

  • Fecha de publicación: 11/4/2008

  • Idioma: Inglés

  • Editorial: Ascent Audio

  • ISBN: 9781596592315


Autores/as:

  • Josh Bernoff
  • Charlene Li

Narrador/a:

  • Josh Bernoff

Formato:

  • Audiolibro

Duración:

  • 9 h 48 min

Idioma:

Inglés

Categorías:

  • Crecimiento personal
  • Autoayuda
  • Economía y negocios
  • Marketing

Más de Josh Bernoff

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  1. Writing Without Bullshit : Boost Your Career by Saying What You Mean

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  2. The Mobile Mind Shift : Engineer Your Business to Win in the Mobile Moment

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  3. New Rules for Business : Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

    Jay Baer, Josh Bernoff, CC Chapman, Ann Handley, Charlene Li, Amber Naslund

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  4. Empowered : Unleash Your Employees, Energize Your Customers, and Transform Your Business

    Josh Bernoff, Ted Schadler

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  5. Groundswell : Winning in a World Transformed by Social Technologies

    Josh Bernoff, Charlene Li

    audiobook

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