Sobre este libro

n this program, you will learn:

Promoting Yourself Successfully

Positioning through Promotion

Establishing Clear Promotional Objectives

Building Your Complete Promotional System

Getting the Most from the Media

Writing Well-Executed News Releases

Reaping the Rewards of Broadcast Interviews

Writing and Publishing Excellent Promotional Pieces

Writing Your Own Book

Mastering the Art of Public Speaking

Writing Magazine Articles

Getting the Most from Your Paid Advertising

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