(0)

Market Segmentation

e-book


What is Market Segmentation

In the field of marketing, market segmentation refers to the practice of dividing a large consumer or corporate market into subgroups of consumers based on similar criteria. These subgroups of consumers typically include both present customers and future customers.

How you will benefit

(I) Insights, and validations about the following topics:

Chapter 1: Market segmentation

Chapter 2: Marketing

Chapter 3: Marketing research

Chapter 4: Positioning (marketing)

Chapter 5: Perceptual mapping

Chapter 6: Consumer behaviour

Chapter 7: Psychographics

Chapter 8: Segmenting-targeting-positioning

Chapter 9: Target audience

Chapter 10: Industrial market segmentation

Chapter 11: Market intelligence

Chapter 12: Customer analytics

Chapter 13: Micromarketing

Chapter 14: Microsegment

Chapter 15: Target market

Chapter 16: Firmographics

Chapter 17: Precision marketing

Chapter 18: Marketing and artificial intelligence

Chapter 19: Demographic targeting

Chapter 20: Attitudinal targeting

Chapter 21: Psychographic segmentation

(II) Answering the public top questions about market segmentation.

(III) Real world examples for the usage of market segmentation in many fields.

Who this book is for

Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Market Segmentation.