What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. Primal Branding has become required reading at YouTube, and also is included in marketing and graduate courses at colleges and universities around the world.
Sapiens : A Brief History of Humankind
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Homo Deus : A Brief History of Tomorrow
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The Human Age
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El peligro de estar cuerda
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A House in the Mountains : The Women Who Liberated Italy from Fascism
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The Geopolitics Emotion : How Cultures of Fear, Humiliation, and Hope are Reshaping the World
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Leave the Gun, Take the Cannoli : The Epic Story of the Making of The Godfather
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The Turnaround Kid
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Psychic Self-Defense
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Black Garden
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When Montezuma Met Cortes : The True Story of the Meeting that Changed History
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The End of Competitive Advantage : How to Keep Your Strategy Moving as Fast as Your Business
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