Buy now to get the main key ideas from Michael Luca and Max H. Bazerman’s The Power of Experiments
Smart experimentation helps corporations advance professionally and financially, inform decisions, and influence health and education.
Michael Luca and Max H. Bazerman’s The Power of Experiments (2020) walks readers through success stories illustrating why companies conduct experiments and how the results can be used effectively. Luca and Bazerman describe the crucial role that wide-ranging experiments play in the implementation of new policies and the introduction of changes. To illustrate their ideas, they provide examples from international companies such as Alibaba, Uber, and Airbnb.
