You cant succeed without making a plan. Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. The authors have found that annual goals and plans create unforeseen barriers to achieving the best results. This is too short. Instead, a 12 Week Year captures the energy of year-end, and avoids the pitfalls of low productivity annualized thinking. With the traditional annual execution cycle there is an illusion that there is a lot of time to accomplish the goals, especially early in the year. The 12 Week Year is a how-to book for both individuals and organizations seeking to improve their execution effectiveness. The authors have redefined a year to be 12 weeks long. The rationale for our 12-week execution cycle, is that traditional annualized thinking is highly unproductive and creates a lack of healthy urgency. In 12 weeks however, there just isnt enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound. This book explains how to leverage the power of a 12-week year to drive improved results in any area of your life.