Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to:

• Use content and conversations to build online relationships that transition to sales

• Execute realistic sales strategies for each of the major social media platforms

• Spot social media trends that may influence future buying behaviors

• Sell online in B2B and B2C environments

• Turn social shares (likes, favorites, +1s) into social sales

• Set tangible goals

• Use online tools and analytics to track social influencers and identify relevant conversations as they are happening

Complete with a chapter dedicated to capturing mobile sales—a segment poised to explode as the adoption of smartphones and tablets grows—The Art of Social Selling is essential reading for every sales professional.