4.0(1)

The Big Data-Driven Business : How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

Is big data big time? Or just big hype? The Big Data-Driven Business makes the case that big data is for real. Using real life examples that range from Nate Silver to Copernicus, from BlackBerry to Apple, the book demonstrates that the winners of the future will use big data to seek the truth. In an era when the customer both in the consumer world and the B2B world holds all the cards, it is imperative that businesses gain greater understanding of their customers and their prospects. And the key to achieving this is through big data, which provides a window to view a companys customers are and who a companys customers may be tomorrow. Topics include: What big data is and how it will transform enterprise Why major corporations are betting their companies on marketing technology Case studies of companies that are big data winners and losers How to change privacy, security, and remodel the marketing team in response to big data

Prueba 25 horas gratis

  • Lee y escucha hoy
  • Sin compromiso, cancela cuando quieras
Pruébalo gratis ahora

Convierte cada momento en una aventura

  • Cientos de miles de historias en tu bolsillo
  • Sin compromiso, cancela cuando quieras
Pruébalo gratis ahora
Mujer sonriente mirando por la ventana de un tren, con auriculares y sosteniendo su teléfono

Empieza hoy con este libro por 0 €

  • Disfruta de acceso completo a todos los libros de la app durante el periodo de prueba
  • Sin compromiso, cancela cuando quieras
Pruébalo gratis ahora
Más de 52 000 clientes han dado a Nextory 5 estrellas en la App Store y Google Play.

Categorías relacionadas