"Sensory Branding" argues that in today's competitive landscape, engaging customers through all five senses is essential for building lasting brand impressions and driving purchasing decisions.
It explores how sight, sound, smell, taste, and touch can be strategically used to create profound emotional connections and foster customer loyalty, underscoring that brands stimulating multiple senses gain a distinct advantage.
The book delves into the science of sensory perception, revealing how our brains process sensory information and examining how the strategic application of sensory cues can enhance brand experiences.
This book uniquely combines scientific rigor with practical application, providing a framework for understanding how the senses work together to create a holistic brand experience.
It progresses from fundamental principles of sensory perception to detailed explorations of each sense, using real-world examples and case studies from various industries.
Ultimately, the book provides tools and frameworks for measuring the return on investment of sensory branding initiatives, offering actionable advice for marketing strategy and brand management.
