You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are. This again with the help of the probably best-known example of entrepreneurial storytelling - do you already guess which company we are talking about?
Storytelling pour débutants: Le facteur de réussite en marketing Comment raconter votre histoire et transformer vos clients en fans - y compris la liste de contrôle du plan éditorial
Nicole Menrath
audiobook
Storytelling per principianti: Il fattore di successo nel marketing Come raccontare la sua storia e trasformare i suoi clienti in fan - inclusa una lista di controllo del piano editoriale.
Nicole Menrath
audiobook
Marknadsför dig på Youtube med 2 miljarder användare
Holger Wästlund
book
Marknadsföring på Instagram och Pinterest av kreativa verksamheter (inredning, mode, konst m.m.)
Holger Wästlund
book
Artificial Intelligence in Business Management
Mohammed Majeed
book
Master Content Marketing : Learn How to Master Content Marketing for Meaningful Engagement and Lasting Influence
Harper Hadley
audiobook
The Blog Startup : Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears
Meera Kothand
audiobook
The Intuitive Eating Treatment Manual : An Essential Guide for Nutrition and Mental Health Professionals
Blair Burnette, PhD
audiobook
The One Hour Content Plan : The Solopreneur's Guide to a Year's Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Meera Kothand
audiobook
The New Rules of Green Marketing : Strategies, Tools, and Inspiration for Sustainable Branding
Jacquelyn A. Ottman
audiobook
Power BI Machine Learning and OpenAI : Explore data through business intelligence, predictive analytics, and text generation
Greg Beaumont
book
The Innovative Seller : Keeping Pace in an AI and Customer-Centric World
Jake Dunlap
audiobook
The New Rules of Marketing and PR, 8th Edition : How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
David Meerman Scott
audiobook
Generating Inbound Leads
Thomas C Danler
book