Drawing from extensive research in the new science of persuasion, Steve J. Martin, Noah J. Goldstein and Robert B. Cialdini, prove that small changes can make a big difference.
Influence : The Psychology of Persuasion
Robert B. Cialdini
audiobookHBR's 10 Must Reads for New Managers
Harvard Harvard Business Review, Linda A. Hill, Herminia Ibarra, Robert B. Cialdini, Daniel Goleman
audiobookInfluence, New and Expanded : The Psychology of Persuasion
Robert B. Cialdini
audiobookHBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
Harvard Harvard Business Review, Robert B. Cialdini, Nick Morgan, Deborah Tannen
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Financial Literacy for Managers : Finance and Accounting for Better Decision-Making
Richard A. Lambert
audiobookAuthentic Marketing : How to Capture Hearts and Minds Through the Power of Purpose
Larry Weber
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Heather Pemberton Levy
audiobookHook Point : The Ultimate Guide on How to Engage a Customer, Discover Proven Methods of Customer Relationship Marketing and How to Increase Customer Magnetism
Marci Delaney
audiobookCold Calling Techniques : Learn how to close sales with cold calls to sell anything on the phone
Robert William
audiobookSales: Sales Strategies: The Top 100 Best Ways To Increase Sales
Ace McCloud
audiobookBuild Your Business Rapidly : Profit Growth Strategies
Brian Tracy
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audiobookThe Tao Of Writing: Imagine. Create. Flow.
Ralph L Wahlstrom
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