Today we are going to be talking about a special way of influencing or persuasion that is not so much about the tactics and strategies but is as effective if not more so than manipulation! This will allow you to be influential more easily and effortlessly! You'll just naturally become charismatic, highly persuasive to people without even trying too hard!
This is especially useful to communications and persuasion professionals who have accumulated every tool available in the persuasion space and now require something special to take it to the next level. By fixing inner game, or his intentions, he can, if he chooses use those proven persuasion tools in his current toolbox and make it much stronger by understanding the principles in this book.
CONTENTS
Introduction
Metamessage
Suggested meta-meanings
Relationship dynamics
Quality of products and services
Quality of work
Over delivering on expectations
Need to Underplay
Principle of reciprocity
Providing Real value
Institutionalized versus Individualized entities
Invisible yet quite noticeable efforts
E very customer is a special snowflake
USP or unique selling proposition
Using in your marketing
Some basic things before you begin
A genuine desire to help
Being the problems solver
Bringing forth an inspired performance
How to develop this kind of performance?
Faith in a clear outcome
Total commitment
Rallying the troops
God is in the details
More about costs
Handling clients
Always be professional
The mechanic
Showing respect
Active listening
Buyer justifications
Invisible decision-makers
Vulnerabilities and imperfections
Smile often
Thinking before you speak