The use of sales letters had been around for as long

as direct response marketing have been practiced in

the conventional “brick and mortar” world.

It certainly didn't take long for direct response

marketers to carry their offline practice into the

online world.

Thus, you see the practice of one-page-long sales

letters being used widely today by businesses of various

sizes to sell and push their products and/or services

into the Internet marketplace.

It’s like an electronic salesperson on your behalf,

and it certainly beats having you to prospect and sell

to someone else face-to-face.

A sales letter is considered to produce a good decent

conversion rate at 2 to 4 percent. You are doing better

if your sales letter produces above 4 percent. Some

marketers reportedly produce 6% and some as high as

20-30% to cold prospects!

Learn how to improve your conversions by improving how

you write.

Get this ebook today!