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Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across thirty industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one—"Alignment, Renewal, and Red Ocean Traps"—that address some of the most pressing questions readers have asked over the years.


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  1. HBR's 10 Must Reads on Managing People (with featured article "Leadership That Gets Results," by Daniel Goleman)

    Harvard Harvard Business Review, Daniel Goleman, Jon R. Katzenbach, W. Chan Kim, Renée Mauborgne

    audiobook
  2. HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)

    Harvard Harvard Business Review, John P. Kotter, W. Chan Kim, Renée Mauborgne

    audiobook
  3. HBR's 10 Must Reads 2015 : The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award Winning article "The Focused Leader")

    Harvard Harvard Business Review, Daniel Goleman, W. Chan Kim, Renée Mauborgne, Clayton M. Christensen

    audiobook
  4. Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant

    W. Chan Kim, Renée Mauborgne

    audiobook
  5. HBR's 10 Must Reads on Strategy for Healthcare : (featuring articles by Michael E. Porter and Thomas H. Lee, MD)

    Harvard Harvard Business Review, Michael E. Porter, James C. Collins, W. Chan Kim, Renée Mauborgne

    audiobook
  6. The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader : The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne

    W. Chan Kim, Renée Mauborgne

    audiobook
  7. Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs

    W. Chan Kim, Renée Mauborgne

    audiobook
  8. HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

    Harvard Harvard Business Review, Michael E. Porter, W. Chan Kim, Renée Mauborgne

    audiobook
  9. Blue Ocean Classics

    W. Chan Kim, Renée Mauborgne

    audiobook
  10. Blue Ocean Strategy 2. udgave

    W. Chan Kim, Renée Mauborgne

    book