A motivational and inspirational book that brings personal branding to a whole new level.

In this book the author, Runa Magnus, a.k.a. Runa Magnusdottir shares how the economic crash in 2008 changed everything for her native country Iceland forced her to discover her uniqueness, her X-factor as she calls it, her brand.

Now years later, Runa is teaching her 5 Step Personal Branding Success Strategy to support fast-forward thinking, heart-centred thought leaders and change-makers to build their own authentic personal brand, become more of whom they were born to be, less socially conditioned by their genders, race, religion or background.