This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
In Search of a Sustainable Future : Reflections on Economic Growth, Social Equity and Global Governance
book
A Qualitative Stance : Essays in honor of Steinar Kvale
n a
book
Learning From Strangers : The Art and Method of Qualitative Interview Studies
Robert S. Weiss
audiobookbook
Qualitative Analysis and Documentary Method : In International Educational Research
book
Sosiaalisen median sekä tekoälyn yhteiskunnallinen dilemma
Matti Luostarinen
book
Hillitön Korona
Tuomo Peltonen
book
Sosiaalisen median lyhyt historia
Jaakko Suominen, Sari Östman, Petri Saarikoski, Riikka Turtiainen
book
Saavutettava viestintä : Yhteiskunnallista yhdenvertaisuutta edistämässä
Maija Hirvonen, Tuija Kinnunen
book
Nojoud – 10 vuotta, eronnut
Nujood Ali, Delphine Minoui
audiobook
Katveesta kilpailukyvyn ytimeen
Mikko Luoma, Riitta Viitala
book
Verkkokaupan käsikirja 2019
Kari Wikholm
book
Intuitio ja tunteet johtamisen ytimessä
Eveliina Salonen
book