Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.
Practically Radical : Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself
William C. Taylor
audiobook
Invention in PR
Adam Ritchie
audiobook
The Advertising Concept : The Ultimate Guide on Successful Advertising, Learn Advertising Tips and Paid Advertising Secrets That Would Help Your Advertising Campaigns for Your Business
Brannon Driscoll
audiobook
Why Does The Pedlar Sing? : What Creativity Really Means in Advertising
Paul Feldwick
audiobook
Simply Brilliant : Powerful Techniques to Unlock Your Creativity and Spark New Ideas
Bernhard Schroeder
audiobook
The Imagination Machine : How to Spark New Ideas and Create Your Company's Future
Martin Reeves, Jack Fuller
audiobook
The Anatomy of Humbug : How to Think Differently About Advertising
Paul Feldwick
audiobook
Inbound PR : The PR Agency's Manual to Transforming Your Business With Inbound
Iliyana Stareva
audiobook
Kill The Company : End the Status Quo, Start an Innovation Revolution
Lisa Bodell
audiobook
What Great Brands Do : The Seven Brand-Building Principles that Separate the Best from the Rest
Denise Lee Yohn
audiobook
How Minds Change : The New Science of Belief, Opinion and Persuasion
David McRaney
book
After Steve : How Apple became a Trillion-Dollar Company and Lost Its Soul
Tripp Mickle
audiobook