Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.
Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition
David Meerman Scott
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Practically Radical : Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself
William C. Taylor
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Invention in PR
Adam Ritchie
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The Imagination Machine : How to Spark New Ideas and Create Your Company's Future
Jack Fuller, Martin Reeves
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The Advertising Concept : The Ultimate Guide on Successful Advertising, Learn Advertising Tips and Paid Advertising Secrets That Would Help Your Advertising Campaigns for Your Business
Brannon Driscoll
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Simply Brilliant : Powerful Techniques to Unlock Your Creativity and Spark New Ideas
Bernhard Schroeder
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The Catalyst: How to Change Anyone's Mind
Jonah Berger
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The Anatomy of Humbug : How to Think Differently About Advertising
Paul Feldwick
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Why Does The Pedlar Sing? : What Creativity Really Means in Advertising
Paul Feldwick
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Inbound PR : The PR Agency's Manual to Transforming Your Business With Inbound
Iliyana Stareva
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Kill The Company : End the Status Quo, Start an Innovation Revolution
Lisa Bodell
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What Great Brands Do : The Seven Brand-Building Principles that Separate the Best from the Rest
Denise Lee Yohn
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