HBR's 10 Must Reads on Strategic Marketing

Stop pushing products—and start cultivating relationships with the right customers.

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in; create products that perform the jobs people need to get done; get a bird's-eye view of your brand's strengths and weaknesses; tap a market that's larger than China and India combined; deliver superior value to your B2B customers; and end the war between sales and marketing.

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HBR's 10 Must Reads on Strategic Marketing

Stop pushing products—and start cultivating relationships with the right customers.

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in; create products that perform the jobs people need to get done; get a bird's-eye view of your brand's strengths and weaknesses; tap a market that's larger than China and India combined; deliver superior value to your B2B customers; and end the war between sales and marketing.

  1. HBR's 10 Must Reads on Change Management, Updated and Expanded (featuring "Leading Change" by John P. Kotter)

    Harvard Harvard Business Review, John P. Kotter, Frances Frei, Vijay Govindarajan, Antonio Nieto-Rodriguez

    audiobook
  2. Managing Overthinking

    Harvard Harvard Business Review

    audiobook
  3. The Year in Tech, 2026 : The Insights You Need from Harvard Business Review

    Harvard Harvard Business Review, Scott D. Anthony, Amy Webb, José Parra-Moyano, Christina Shim

    audiobook
  4. HBR's 10 Must Reads on Strategy, Updated and Expanded (featuring "The Five Competitive Forces That Shape Strategy" by Michael E. Porter)

    Harvard Harvard Business Review

    audiobook
  5. HBR's 10 Must Reads on High Performance, Updated and Expanded (featuring "Nine Things Successful People Do Differently" by Heidi Grant)

    Harvard Harvard Business Review

    audiobook
  6. HBR's 10 Must Reads on Emotional Intelligence, Updated and Expanded (featuring "What Makes a Leader" by Daniel Goleman)

    Harvard Harvard Business Review

    audiobook
  7. HBR's 10 Must Reads on Mental Toughness, Updated and Expanded (featuring "How to Stop Worrying About What Other People Think of You" by Michael Gervais)

    Harvard Harvard Business Review, Michael Gervais, Angela L. Duckworth, Martin E. P. Seligman, Herminia Ibarra

    audiobook
  8. HBR's 10 Must Reads on Leadership Lessons from Sports : (featuring interviews with Sir Alex Ferguson, Kareem Abdul-Jabbar, Andre Agassi)

    Harvard Harvard Business Review, Alex Ferguson, Bill Parcells, Kareem Abdul-Jabbar, Joe Girardi

    audiobook
  9. Having Difficult Conversations

    Harvard Harvard Business Review

    audiobook
  10. Psychological Safety

    Harvard Harvard Business Review, Amy C. Edmondson, Daisy Auger-Domínguez, Erica Keswin, Ron Carucci

    audiobook
  11. HBR Guide to Being More Productive

    Harvard Harvard Business Review

    audiobook
  12. Positivity and Growth

    Harvard Harvard Business Review

    audiobook
  1. HBR's 10 Must Reads on Managing Projects and Initiatives

    Harvard Harvard Business Review

    audiobook
  2. HBR's 10 Must Reads on Strengthening Your Soft Skills

    Harvard Harvard Business Review

    audiobook
  3. HBR's 10 Must Reads 2017 : The Definitive Management Ideas of the Year from Harvard Business Review

    Harvard Harvard Business Review, Clayton M. Christensen, Adam Grant, Vijay Govindarajan, Thomas H Davenport

    audiobook
  4. HBR's 10 Must Reads for New Managers

    Harvard Harvard Business Review, Linda A. Hill, Herminia Ibarra, Robert B. Cialdini, Daniel Goleman

    audiobook
  5. HBR's 10 Must Reads for Business Students

    Harvard Harvard Business Review

    audiobook
  6. HBR's 10 Must Reads on AI (with bonus article "How to Win with Machine Learning" by Ajay Agrawal, Joshua Gans, and Avi Goldfarb)

    Harvard Harvard Business Review

    audiobook
  7. HBR's 10 Must Reads 2024: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Democratizing Transformation" by Marco Iansiti and Satya Nadella)

    Harvard Harvard Business Review

    audiobook
  8. HBR's 10 Must Reads for Mid-Level Managers

    Harvard Harvard Business Review

    audiobook
  9. HBR's 10 Must Reads for Executive Teams

    Harvard Harvard Business Review

    audiobook
  10. HBR's 10 Must Reads on Trust (with bonus article "Begin with Trust" by Frances X. Frei and Anne Morriss)

    Harvard Harvard Business Review

    audiobook
  11. HBR's 10 Must Reads on Performance Management

    Harvard Harvard Business Review

    audiobook
  12. HBR's 10 Must Reads on Managing Across Cultures

    Harvard Harvard Business Review, Jeanne Brett, Yves L. Doz, Erin Meyer, Hal Gregersen

    audiobook