A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation.
Inbound PR : The PR Agency's Manual to Transforming Your Business With Inbound
Iliyana Stareva
audiobook
Practically Radical : Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself
William C. Taylor
audiobook
The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition
David Meerman Scott
audiobook
Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Adam Morgan
audiobook
The Anatomy of Humbug : How to Think Differently About Advertising
Paul Feldwick
audiobook
Why Does The Pedlar Sing? : What Creativity Really Means in Advertising
Paul Feldwick
audiobook
The Imagination Machine : How to Spark New Ideas and Create Your Company's Future
Martin Reeves, Jack Fuller
audiobook
Simply Brilliant : Powerful Techniques to Unlock Your Creativity and Spark New Ideas
Bernhard Schroeder
audiobook
The Advertising Concept : The Ultimate Guide on Successful Advertising, Learn Advertising Tips and Paid Advertising Secrets That Would Help Your Advertising Campaigns for Your Business
Brannon Driscoll
audiobook
Kill The Company : End the Status Quo, Start an Innovation Revolution
Lisa Bodell
audiobook
What Great Brands Do : The Seven Brand-Building Principles that Separate the Best from the Rest
Denise Lee Yohn
audiobook
How Minds Change : The New Science of Belief, Opinion and Persuasion
David McRaney
book