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  1. Kirjat
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Magic Words

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.

But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?

In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.

Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.

Supplemental enhancement PDF accompanies the audiobook.

This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.

Äänikirja

  • Julkaistu: 7.3.2023

  • Kieli: englanti

  • Kustantamo: HarperAudio

  • ISBN: 9780063204966


Kirjailija:

  • Jonah Berger

Lukija:

  • Keith Nobbs

Muoto:

  • Äänikirja

Kesto:

  • 6 h 54 min

Kieli:

englanti

Kategoriat:

  • Hyvinvointi
  • Self help ja elämäntaito
  • Yhteiskunta ja politiikka
  • Yhteiskunta
  • Sota ja maanpuolustus
  • Yhteiskunnalliset kysymykset
  • Yhteiskunta ja politiikka
  • Psykologia

Lisää kirjoittajalta Jonah Berger

Ohita lista
  1. The Catalyst: How to Change Anyone's Mind

    Jonah Berger

    audiobookbook
  2. The Catalyst: How to Change Anyone's Mind

    Jonah Berger

    audiobookbook
  3. Contagious : Why Things Catch On

    Jonah Berger

    audiobookbook
  4. Invisible Influence : The Hidden Forces that Shape Behavior

    Jonah Berger

    audiobookbook
  5. Palabras mágicas: Qué decir para convencer

    Jonah Berger

    audiobook
  6. Palabras mágicas : Qué decir para convencer

    Jonah Berger

    book
  7. El catalizador (The Catalyst): Cómo cambiar el pensamiento de los demás (How to Change Anyone's Mind)

    Jonah Berger

    audiobook
  8. El catalizador : Cómo conseguir que alguien cambie de opinión

    Jonah Berger

    book

Muut ovat myös lukeneet

Ohita lista
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    Jack Groppel, Bob Andelman

    audiobook
  2. The Shyness Solution : Easy Instructions for Overcoming Shyness and Social Anxiety

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  3. The Wolf Is At the Door : How to Survive and Thrive in an AI-Driven World

    Ben Angel

    audiobook
  4. Plays Well with Others : The Surprising Science Behind Why Everything You Know About Relationships is (Mostly) Wrong

    Eric Barker

    audiobook
  5. The Bullsh*t Artist: Learn to Bluff, Dupe, Charm, and BS with the Best of 'Em

    Paul Kleinman

    book
  6. Inspire : The Universal Path for Leading Yourself and Others

    Adam Galinsky

    audiobook
  7. Early Greek Philosophy & Other Essays

    Friedrich Nietzsche

    audiobook
  8. Play Your Way Sane : 120 Improv-Inspired Exercises to Help You Calm Down, Stop Spiraling, and Embrace Uncertainty

    Clay Drinko

    book
  9. Laugh Tactics

    Patrick King

    book
  10. Awkward Silences and How to Prevent Them: 25 Tactics to Engage, Captivate, and Always Know What To Say

    Patrick King

    book
  11. Everything Must Go : The Stories We Tell About the End of the World

    Dorian Lynskey

    audiobook
  12. Monkey Mind : A Memoir of Anxiety

    Daniel Smith

    book

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