Moving People by Robert Cornish, CEO of the Richter Group of Companies, is an insightful guide to mastering the B2B sales journey. This audiobook breaks down the entire customer experience, from defining your audience and bringing them into sales, to the final stage of customer care. Divided into four key quadrants — pre-sales and advertising, sales, training and internal communication, and customer experience — Moving People provides actionable strategies to help salespeople and executives streamline their processes, enhance customer interactions, and ultimately improve their bottom line. Perfect for B2B professionals seeking to elevate their sales and business performance.