What is Pricing Strategies
When it comes to selling a product or service, a company has a number of different pricing techniques at its disposal. The top executives of a firm must first assess the company's price position, pricing segment, pricing capabilities, and competition pricing reaction strategy before they can choose which pricing strategy will be the most beneficial for the company. Pricing strategies and tactics varies not only from one company to the next, but also from one nation to another, from one culture to another, from one industry to another, and over the course of time, as a result of the maturation of industries and marketplaces as well as wider economic conditions.
How you will benefit
(I) Insights, and validations about the following topics:
Chapter 1: Pricing strategies
Chapter 2: Monopoly
Chapter 3: Price discrimination
Chapter 4: Product bundling
Chapter 5: Pricing
Chapter 6: Product differentiation
Chapter 7: Porter's five forces analysis
Chapter 8: Price skimming
Chapter 9: Cost-plus pricing
Chapter 10: Porter's generic strategies
Chapter 11: Barriers to entry
Chapter 12: Yield management
Chapter 13: Non-price competition
Chapter 14: Rebate (marketing)
Chapter 15: Dynamic pricing
Chapter 16: Value-based pricing
Chapter 17: Marketing channel
Chapter 18: Premium pricing
Chapter 19: Pay what you want
Chapter 20: Customer cost
Chapter 21: Types of e-commerce
(II) Answering the public top questions about pricing strategies.
(III) Real world examples for the usage of pricing strategies in many fields.
Who this book is for
Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Pricing Strategies.