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  1. Kirjat
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Reimagining Operational Excellence : Inspirations from Asia

Explore the cutting-edge of marketing new products and services from leading businesses in Asia

In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.

In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find in-depth examinations of China's unique and competitive economic ecosystem; discussions of the increasingly foundational role played by Singapore as an international business hub; and an analysis of the latest economic developments in South Korea driving marketing excellence in that country.


Kirjailijaa:

  • Philip Kotler
  • Hermawan Kartajaya
  • Jacky Mussry

Lukija:

  • Brian Telestai

Muoto:

  • Äänikirja

Kesto:

  • 8 h 27 min

Kieli:

englanti

Kategoriat:

  • Liike-elämä ja talous
  • Markkinointi

Lisää kirjoittajalta Philip Kotler

Ohita lista
  1. Marketing 6.0 : The Future Is Immersive

    Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

    audiobook
  2. Marketing 5.0 : Technology for Humanity

    Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

    audiobook
  3. HBR's 10 Must Reads on Sales

    Harvard Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal, James C. Anderson

    audiobook
  4. Marketing 4.0 : Moving from Traditional to Digital

    Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

    audiobook
  5. Marketing 6.0 Versión México : El futuro es inmersivo

    Philip Kotler, Hermawan Katajaya, Iwan Setiawan

    book
  6. Redefining Retail : 10 Guiding Principles for a Post-Digital World

    Philip Kotler, Giuseppe Stigliano

    audiobook
  7. Marketing humanístico : La génesis del Marketing

    Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz

    book
  8. Entrepreneurial Marketing : Beyond Professionalism to Creativity, Leadership, and Sustainability

    Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry

    audiobook
  9. HBR's 10 Must Reads on Strategic Marketing

    Harvard Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler, Fred Reichheld

    audiobook
  10. Marketing 5.0 Versión Colombia: Tecnología para la humanidad

    Philip Kotler, Iwan Setiawan, Hermawan Setiawan

    book
  11. Marketing 5.0 Versión México : Tecnología para la humanidad

    Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

    book

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  4. Project Management for Small Projects, Third Edition

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  7. Reset : How to Change What's Not Working

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  8. Project Management for Small Projects : 2nd Edition

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    audiobook
  9. 12: The Elements of Great Managing

    Rodd Wagner, James K. Harter

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  10. From PMO to VMO : Managing for Value Delivery

    Sanjiv Augustine, Roland Cuellar, Audrey Scheere

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  11. Virtual Collaboration

    Harvard Harvard Business Review

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  12. Learn Russian : Easy Reader, Easy Listener

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