Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.
Then small happened.
Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.
englanti
Conquer the Chaos : How to Grow a Successful Small Business Without Going Crazy
Earth Keeper : Reflections on the American Land
Meaningful : The Story of Ideas That Fly
Entrepreneur to Millionaire : How to Build a Highly Profitable, Fast-Growth Company and Become Embarrassingly Rich Doing It
The Silo Effect : The Peril of Expertise and the Promise of Breaking Down Barriers
The Blue Collar CEO : My Gutsy Journey from Rookie Contractor to Multi-Millionaire Construction Boss
LIV and Let Die : The Inside Story of the War Between the PGA Tour and LIV Golf
Foundr Version 1.0 :
Creative Workshop : 80 Challenges to Sharpen Your Design Skills
Inspirational : The Ultimate Guide to Motivate Yourself And Make Things Happen
Battle for the Bird : Jack Dorsey, Elon Musk, and the $44 Billion Fight for Twitter's Soul
Punters : How Paddy Power Bet Billions and Changed Gambling Forever
Survival is not Enough : Zooming, Evolution, and the Future of Your Company
Survival Is Not Enough : Why Smart Companies Abandon Worry and Embrace Chan
Permission Marketing : Turning Strangers into Friends, and Friends into Customers
La canción del líder
Unleashing the Idea Virus
Free Prize Inside! : The Next Big Marketing Idea
Meatball Sundae : Is Your Marketing Out of Sync?
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
