STARBUCKS SUCCESS DECODED: THE KEY FACTORS THAT LED TO ITS SUCCESS
LEARN HOW CUSTOMER EXPERIENCE, LOYALTY AND SATISFACTION MAKE ALL THE DIFFERENCE
ABOUT THIS BOOK
There are many reasons why Starbucks succeeds. First, it is not just about coffee. It is about the whole experience: from the coffee to the music, from their interior design to their customer service. The company has created a community of loyal customers who want to go there for this “experience” and socialize with friends or even just spend time with themselves.
Second, they have a unique business model that other companies try to copy but can never match because they don't have the same resources as Starbucks. The third reason they succeed is because they offer quality products at affordable prices, which attracts customers into buying them instead of another brand offering similar products.
CONTENT
Introduction: Why Is Starbucks Successful?
What Is Starbucks?
Who Is Howard Schultz?
How Did Howard Schultz Revolutionize Starbucks?
How Does Starbucks Use Customer’s Comfort To Their Benefit?
How Starbucks Sells An Atmosphere And Not Coffee?
Why Is Customer Experience More Important Than The Product Itself?
How Is Starbucks A Master In Customer Experience?
Why Are Starbucks’s Coffeeshops So Popular?
Why Are Starbucks’s Coffeeshops A Great Place To Relax?
Why Are Starbucks’s Coffeeshops A Great Place To Go Work?
How Many Stores Does Starbucks Open Every Year?
How Starbucks Uses The Concept Of Hospitality?
How Does Starbucks Fulfill Customers' Expectations?
How Starbucks Introduced New Terms Into The Coffee World Vocabulary?
How Does Starbucks Take Care Of Its Employees?
Why Does Starbucks Spend More On Training Than Advertising?
How Starbucks Inspires Hard Work In Its Employees?
What Is Starbucks Mission Statement?
How Is Starbucks Aligned On Its Vision Across All Levels Of The Business?
What Are Starbucks' 5 Ways Of Being?
How Does Starbucks Use Personalization To Create Customer Loyalty?
How Does Starbucks Deal With Customer Complaints?
How Does Starbucks Get Involved With Communities?
How Starbucks Puts Emphasis On Details?
ABOUT THE SAPIENS NETWORK
The content in this guide is based on extensive official research and comes from a variety of sources, mostly from books published by experts who have mastered each of the topics presented here and who are backed by internationally recognized careers.
Therefore, the reader will be able to acquire a large amount of knowledge from more than one reliable and specialized source. This happens because we rely only on official and endorsed media. In addition, we also collect information from different web pages, courses, biographies, and interviews, so we give the reader a broad overview of their topics of interest.
We have not only checked that the sources of knowledge are relevant, but we have also made a very careful selection of the final information that makes up this guide. With great practicality, we have compiled the most useful concepts and put them in a way that are easiest for the reader to learn.
Our ultimate goal is to simplify all the ideas that they are fully understandable and so that the reader can enjoy a pleasant, practical, and simple reading. This is why we strive to provide only the key information from each expert.
In this guide, the reader will not find redundancies or unnecessary or irrelevant content. Each chapter covers the essential and leaves out everything that could be deemed as extra or that does not add anything new to the selected concepts.
Thus, the reader will be able to enjoy a text where they will easily find specialized information that comes exclusively from experts and that has been selected with the greatest effectiveness.
