You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are. This again with the help of the probably best-known example of entrepreneurial storytelling - do you already guess which company we are talking about?
Storytelling for Beginners: The Success Factor in Marketing How to Tell Your Story and Turn Customers Into Fans - Incl. Editorial Plan Checklist for the Right Content and 11-Step Action Plan
Nicole Menrath
audiobook
Storytelling pour débutants: Le facteur de réussite en marketing Comment raconter votre histoire et transformer vos clients en fans - y compris la liste de contrôle du plan éditorial
Nicole Menrath
audiobook
Storytelling per principianti: Il fattore di successo nel marketing Come raccontare la sua storia e trasformare i suoi clienti in fan - inclusa una lista di controllo del piano editoriale.
Nicole Menrath
audiobook
The New Rules of Marketing and PR, 8th Edition : How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
David Meerman Scott
audiobook
Content marketing: En steg-för-steg guide med mallar & statistik!
Tomas Öberg
audiobook
Unleashing Your Data with Power BI Machine Learning and OpenAI
Greg Beaumont
book
Email Marketing Success : The Ultimate Guide to Building a Successful Email Marketing Campaign, Learn How to Build an Email List That Converts
M.N. Willov
audiobook
Email Marketing
Eric J Scott
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Email Marketing
Tim Shek
book
YouTube Marketing : Step by Step Guide and Proven Strategies for Building your Brand and Creating Authority Through YouTube
Bill Rogers
audiobook
In search of the Obvious : The Antidote for Today's Marketing Mess
Jack Trout
audiobook
The Innovative Seller : Keeping Pace in an AI and Customer-Centric World
Jake Dunlap
audiobook
Master Content Marketing : Learn How to Master Content Marketing for Meaningful Engagement and Lasting Influence
Harper Hadley
audiobook
The New Rules of Green Marketing : Strategies, Tools, and Inspiration for Sustainable Branding
Jacquelyn A. Ottman
audiobook
Marknadsföring på Instagram och Pinterest av kreativa verksamheter (inredning, mode, konst m.m.)
Holger Wästlund
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