Drawing from extensive research in the new science of persuasion, Steve J. Martin, Noah J. Goldstein and Robert B. Cialdini, prove that small changes can make a big difference.
HBR's 10 Must Reads for New Managers
Harvard Harvard Business Review, Linda A. Hill, Herminia Ibarra, Robert B. Cialdini, Daniel Goleman
audiobookInfluence : The Psychology of Persuasion
Robert B. Cialdini
audiobookInfluence, New and Expanded : The Psychology of Persuasion
Robert B. Cialdini
audiobookHBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
Harvard Harvard Business Review, Robert B. Cialdini, Nick Morgan, Deborah Tannen
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Authentic Marketing : How to Capture Hearts and Minds Through the Power of Purpose
Larry Weber
audiobookBrand, Meet Story : How to Create Engaging Content to Win Business and Influence Your Audience
Heather Pemberton Levy
audiobookThe Tao Of Writing: Imagine. Create. Flow.
Ralph L Wahlstrom
bookHook Point : The Ultimate Guide on How to Engage a Customer, Discover Proven Methods of Customer Relationship Marketing and How to Increase Customer Magnetism
Marci Delaney
audiobookCold Calling Techniques : Learn how to close sales with cold calls to sell anything on the phone
Robert William
audiobookFinancial Literacy for Managers : Finance and Accounting for Better Decision-Making
Richard A. Lambert
audiobookPrinciples for Navigating Big Debt Crises
Ray Dalio
audiobookbookBuild Your Business Rapidly : Profit Growth Strategies
Brian Tracy
audiobookWhy She Buys
Bridget Brennan
audiobookSales: Sales Strategies: The Top 100 Best Ways To Increase Sales
Ace McCloud
audiobookRental Property Investing : The Ultimate Guide to Creating Crazy Money from Real Estate Investing
Jay Lorin
audiobookBargaining with the Devil : When to Negotiate, When to Fight
Robert Mnookin
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