Max Siegel, CEO of Max Siegel Inc., a sports and media conglomerate, made history as the highest-ranking African-American executive in NASCAR when he became president of global operations at Dale Earnhardt, Inc. Before that, at Sony/BMG, he was on the executive team that managed the careers of Britney Spears, Justin Timberlake, and Usher, and was president of Zomba Gospel. The coauthor of About My Father's Business: Merging Ministry and Industry, he divides his time between Charlotte, North Carolina, and Indianapolis, Indiana.