âThatâs the game my dear Lucette!â
(What is happiness?)
âBeef, the taste of being together.â
(What is religion?)
âBecause youâre worth it.â
(Who am I?)
The âcreatorsâ of ads seem to be teaching us to live through the great âconceptsâ of philosophy, such as happiness, freedom, nature, the self or religion. But how many ounces of philosophy are there in this world of ads? Thatâs the question this book asks, without forgetting to include a dose of humor in its ingredients.