The classic guide to copywriting, now in an entirely updated fourth edition.
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Try free nowThe classic guide to copywriting, now in an entirely updated fourth edition.
English
Robert W. Bly is an independent copywriter and marketing consultant with over 35 years of experience in business-to-business and direct response marketing. He is the author of more than 90 books, including The Copywriter’s Handbook, voted a “mini-classic of direct marketing” by the Direct Marketing Club of New York.
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