""After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignantâand wondering whether anything in the high-stakes world of Olympic sport has truly changed."" âAlex Hutchinson, New York Times bestselling author of Endure
Game of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running programâthe Nike Oregon Project.
In May 2017, journalist Matt Hart received a USB drive containing a single fileâa 4.7-megabyte PDF named âTic Toc, Tic Toc. . . .â He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the worldâs best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertĂ âthe Mafia-like code of silence about performance-enhancing drugs among those involvedâand alerted USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon.
Combining sports drama and business exposĂŠ, Win at All Costs tells the full story of Nikeâs running program, uncovering a corporate win-at-all-costs culture.