Michael Ventura, entrepreneur and CEO of award-winning strategy and design firm Sub Rosa, shares âhow to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the centerâ (Arianna Huffington).
Having built his career working with iconic brands and institutions such as General Electric, Google, Nike, Warby Parker, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward.
Empathy is not about being nice. Itâs not about pity or sympathy either. Itâs about understandingâyour consumers, your colleagues, and yourselfâand itâs a direct path to powerful leadership. As such, Applied Empathy presents real strategies, based on Sub Rosaâs design work and the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value). âThe most neglected fact in business is weâre all human. Michael Ventura makes a powerful argument that empathy is the secret sauce of 21st century business. The more digital we get, the more empathy we needâ (Chip Conley, New York Times bestselling author of Emotional Equation).
For leaders of all levels, this groundbreaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of todayâs ever-evolving marketplace. If you want to connect to the people you work with, you have to understand them first.