Frank Witthoff, active in sales for "ages", shares with his readers his recipes for success. And in doing so, he has consistently overachieved and done more than met his goals and has still managed to be greatly valued by clients and employers alike. His approach is based solely on a belief that a client who is treated appropriately will close deals all on his/her own and that there are no pressure or tricks necessary in convincing someone to buy. Frank Witthoff invites you to put to practice the new approaches associated with How to sell 2.0, so that you may enjoy greater success while going about your sales activities.