À propos de ce livre

In this guide you won’t find magic wands. Instead, you’ll discover the principles of persuasion and consumer psychology, you’ll learn working selling strategies and negotiating techniques designed to help you sell more and delight your customers after the sale.

This guide will give you a series of actionable steps you can follow, from understanding your prospects to answering their objections effectively and ultimately getting the sale. Whether you are a sales professional, a business owner who wants to increase revenue, or someone looking to build a successful sales system, this book will help you.

This book include:

•All about understanding emotions and empathy, and how they are relevant to getting what you want

•A guide to reading the body language of other people easily and clearly

•An understanding of what dark psychology is and how you can use it to persuade others

•A guide to emotional intelligence and how the information can teach you how to succeed professionally and socially

•What nlp is and how it is being used to change minds

•Human behavior-analysis and what it is

•How to influence and persuade others

Did you know that the outcome of most persuasive events is determined before you ever say a word?

You may know how to sell, but you were probably never taught how to persuade. In this book, expert dave lakhani breaks down the persuasion process into easy-to-use steps. You'll learn not only how to persuade, but the biology and psychology behind persuasion. This book reveals today's most effective persuasion techniques for business professionals.

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