“Genre fiction series are the bread and butter of mid-list writers. For many, they make the difference between a writing dream and a writing career.” Zoe York/Ainsley Booth, USA Today and New York Times bestselling author

For the first time ever in print, Zoe York breaks down how she plans a series—something she has done ten times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere.

This book covers:

•high-concept pitches

•taglines and blurbs

•world building and casts of characters

•writing the first book in a series

•finding comparable series and covers

•how to write towards future marketing

•and why ALL OF THE ABOVE should be considered before you write a single word